America's Noticer

What is a “noticer”?

Simply put, a noticer is someone who notices what other people overlook—the little things that can make a big difference.

As a New York Times bestselling author and in-demand speaker, Andy Andrews has been employing his unusual talent for years, inspiring audiences and equipping readers with life-changing tools for success.

"So many times, people will look at a situation and say to me, ‘It’s not that simple.’ And I always say to them…hey, it’s not that complicated!"

Andy Andrews

It all began more than three decades ago, when Andy found himself living homeless under a pier on the Gulf Coast following the deaths of his mother and father. As he sat alone under the pier one night, an old man named Jones extended a kind hand toward him.

“I notice things about situations and people that produce perspective,” Jones told him. “That’s what most folks lack—perspective—a broader view…and it allows them to regroup, take a breath, and begin their lives again.”

Jones went on to “notice” a few things about Andy, shifting Andy’s perspective so drastically that he was able to take responsibility for the choices that had led him to living under a pier and get his life back on track.

Over the years, Andy actively sought to hone his own “noticing” ability, determined to do for others what Jones had done for him—provide a new perspective.

With multiple New York Times best-sellers and audiences that have included four U.S. presidents, American icons like Bob Hope, and a long list of some of the top Fortune 500 companies in the nation, it’s safe to say that Andy has carried on Jones’ often-overlooked skill.

He has become America’s Noticer.

"Many people ignore ‘small stuff,’ claiming to have an eye on the bigger picture, never understanding that the bigger picture is composed entirely of small stuff."

Andy Andrews